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| "This is a major victory for the Canadian worker," said Melissa Thompson, spokeswoman for the Canadian Union of Food Workers. |
After weeks of controversy surrounding its treatment of employees, Tim Hortons Incorporated announced today that it will follow Loblaws lead and issue gift cards to every Canadian citizen who registers for one.
In a hastily arranged press conference on Wednesday afternoon, Daniel Schwartz, CEO of Restaurant Brands International, Tim Hortons parent company, apologized for "failing and disappointing the Canadian public."
The controversy surrounds a number of Tim Hortons franchises response to the increase in Ontario's minimum wage. Several franchise owners have cut paid breaks for their employees, as well as requiring them to pay up to $100 for their own uniforms.
"Tim Hortons is woven into the very fabric of Canadian society," said Schwartz. "Our brand has been tarnished by the actions of a few franchises, and we plan on rectifying that by issuing these gift cards."
Beginning January 15th, each Canadian who is the age of majority can register for a gift card that will cover the cost of 1 Timbit. The card will be valid at any Canadian Tim Hortons location.
"This is a major victory for the Canadian worker," said Melissa Thompson, spokeswoman for the Canadian Union of Food Workers. "The action that Tim Hortons is taking today will definitely restore its image and solidify the loyalty of every Canadian citizen."
From Our Toronto Bureau
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