Los Gatos, CA -
In what has been the entertainment industry's worst-kept secret since Bruce Jenner's gender-swap, Netflix Chief Content Officer Ted Sarandos announced via video on Sunday that the on-demand online streaming behemoth will soon be offering a service that "thousands of our customers have been wanting for several years."
According to Sarandos, the company, founded in 1997, has been receiving an "increasing, almost to the point of overwhelming amount of feedback," requesting that the company offer a full slate of some of the shittiest commercials from various corporations over the last several decades.
"Beginning in the mid 2000's, we began to receive e-mails from customers all over North America; they were frustrated that their needs for binge-watching low-budget, or even high-budget commercials from some of their favourite companies, like McDonalds, Bounty paper towels, Irish Spring, etc - that they weren't being met. It took some arm-twisting, but I was eventually able to convince (Netflix CEO) Reed Hastings that there was a real need for such a service.
In July of last year, Netflix cracked the 50 million subscriber level, with its availability in 40 countries and counting.
According to Sarandos, unlike some of its programming, the SCC (Shitty Commercial Channel) will be available to all its subscribers, regardless of where they live. "We thought it was unfair that the child in Sacramento did not have access to really shitty South Korean toy commercials, or that a child in Calcutta may be unaware how much happiness a Happy Meal really can bring."
According to preliminary internal polling, there is already evidence that the Shitty Commercial Channel could challenge series like House of Cards and Orange Is The New Black.
From Our Los Angeles Bureau